When you set up your business, you should have determined your business’s purpose and identified your overarching goals such as selling products or services.
Knowing these goals will help you optimize your website to achieve them.
For example, your website’s purpose may be to:
- Attract traffic
- Grow your audience
- Advertise
- Demonstrate your knowledge in your zone of genius
- Entertain your viewers
It’s great when people visit your website, but even better when they have something to do when they arrive.
Decide on actions you want your visitors to take before your site is created so you can design the content and the appropriate conversion points. These actions can include:
- Signing up for your list
- Scheduling an appointment
- Buying a product
- Visiting your physical business
- Finding your contact information