You must create your brand’s identity.
You will want your website and social media profiles to reflect your branding to present a cohesive look and feel.
Before you start designing and laying out your website, you must first develop your brand identity. This means you must create your logo, brand colors, typography (the fonts that you will use) and determine the voice of your business (how you will present yourself and interact with your audience).
These details will guide the design of your website.