Strategic Planning
- What online platform will be used to display and sell artwork (WordPress with Woocommerce, Shopify, etc.)?
- What cart system will you use for accepting payments and receiving shipping details? PayPal, Stripe, etc.
- Ensure your cart system will require buyers to check a box that they understand shipping/refund/sales policy upon checkout
- What pieces and details will be displayed with the works?
- What software will you use for the opening reception (AirMeet, Zoom, RuntheWorld, etc.)?
- Will prices be advertised on the front end of the displayed artwork? If not, create a form for inquiries (in form section below)
- Will sold work still be available to view on the exhibition platform? If so, plan a “sold” category so you can categorize artwork and it will no longer be available for purchase.
Forms To Create:
- Artists submission of digital images
- Artist Bio Submission
- Artwork price inquiry (if not displayed on the front end)- submission to auto-populate an email to the lead contact person
Form Software
- Qwary
- Typeform
- Google Forms
All form responses can and should be integrated into your project management software or straight into the exhibition website from an operational standpoint.
Assets Needed
- Sales/Refund/Shipping Policy
- Terms & Conditions
- Website Disclaimer
- Landing Page for virtual exhibition to collect email addresses while you are building a full exhibition site, redirected to thank you page
- Email marketing software (If you don’t have software yet, I recommend Mailerlite for a great, free to low-cost option with many automation capabilities. They do require a domain email for use).
- Presentation Slide Deck for Opening Reception (if applicable)
- Email registration sequence for participating artist
- Email registration sequence for guest viewers
- Promotional Email Swipe File for Participating Artists & Gallery Email List
- Design and Distribute for Gallery & Participating Artists Promotional Social Media Swipes (Graphics and Captions to promote the exhibition)
- Facebook, Linkedin Banner to promote the exhibition
- Create an event for Facebook and Linkedin and invite friends list
Responsibilities Timeline Suggestion
Phase I: Planning (~4 Weeks Before Event)
- Identify topic, promotion, date, guests, platform
- Outline presentation
Phase II: Creation (~3 Weeks Before Event)
- Build Landing Page
- Build Thank You Page
- Write Email Sequences
- Promotional Email Sequence
- Registration Email Sequence
- Create New Tags in Email Marketing Software
Set Up Automation in Email Marketing Software - Create a Slide Deck
- Create Graphics & Social Content Swipe Files, Facebook Banners, Events
- Create Visibility / Promotion Plan & Bullet Points
Phase III: Review / Team Prep (~2 Weeks Before Event)
- Review emails
- Review slide deck
- Begin Visibility Plan
- Social Content Scheduled
- Promotion Emails Begin
Phase IV: Prep Continue (~1 Week Before)
- Presentation walkthrough
- Prepare Moderator Notes
- Change FB Cover Photo to event
- Change IG Bio Link to Registration
- Pin Registration Post to Top of Facebook Page
- Create Event on Facebook and Linkedin