90-Day Strategic Marketing Intensive

Thank you for the opportunity to present this proposal in partnership with you.

At Mountain Cane Media, we believe that customers don’t want to be sold something by you, they want to know who you are as a company. They want to “buy in” on you, rather than just what you happen to be selling them. This is about building a relationship with your audience that touches their hearts and inspires loyalty. Digital marketing done well should have the ability to provide value with authenticity, honesty, and respect, and we aim to provide that for you here today.

The mission isn’t just getting 20,000 Twitter followers.

It is finding your “1,000 True Fans”.

As Wired magazine founder Kevin Kelly brilliantly said; it is not about 20k fans initially, but the elusive “1000 true fans”. This is the number we should aim to reach at the beginning. Finding 1,000 people who read everything you write, listen to everything you say, and buy everything you sell. These are the people who are invested in you and will move the needle forward as you strive to reach your business initiatives.

The Roadmap To Reaching Your 1000 True Fans: 90-Day Marketing Intensive Roadmap

Why 90 Days?

It may seem obvious, but setting clear goals is extremely important for business success. The faster you make decisions and act on them, the sooner you can achieve results that directly correlate to your business objectives. The 90-day rule of marketing is the idea that whatever you do leads to an outcome of some sort – good or bad – in three months’ time.

By setting clear goals now that have a direct relationship between your business objectives and achievement deadlines, your 90-day strategy will help you prioritize tasks and keep you on target for results. Envision your business’s transformation and where you could be in 90 days if you take action now.


Milestone 1

Plan

This is the initial call that we use to talk about your goals, your aspirations, and nail down and create event timelines. Content marketing exists to drive traffic to places in your online ecosystem, whether that is your website, landing page, event sign-ups, email list, and more. If you don’t know where and when you want to send your audience, our campaign will be futile.

End Result– a high level strategic roadmap for your business recommending opportunities and next steps.

Milestone 2

Prioritize

We suggest and map organizational workflows, research industry SEO and trends, determine milestones and metrics to track, and create the editorial calendar structure to develop a 3-month plan with detailed content topics, tasks, and deadlines for implementation revolving around your promotional calendar.

Mountain Cane Media will also create a content repository of current assets, statistics, and analyze trends in the data, aligning content to the narrative needed for your campaign.

End Result– 3-month plan with detailed content topics, tasks, and deadlines for implementation revolving around your promotional calendar.

Milestone 3

Promote

All good plans need re-evaluation. After the implementation of your current promotional efforts, we analyze and expand on your results by leveraging any strengths we noticed that are already drawing in attention, thus optimizing your strategic blueprint.

Use your 90 Day Strategic Marketing Plan to work with your team (or ours) to execute your content strategy and editorial calendar, measure content performance and optimize over time.

End Result– Action steps to keep things running smoothly and tips to enhance content for impact now and for future conversions. Our marketing intensive will conclude with a proposal of things we can implement and execute for you, and recommendations/connections to those in our network as needed.

Your Investment

Your 90-Day Strategic Marketing Plan is a one-time investment of $1500.

  • 90-minute strategic planning session
  • Content repository of assets/data/trends
  • Suggest and map organizational workflows in the project management system of your choice.
  • 3-month plan with researched industry SEO and trends. We will create an editorial calendar structure with detailed content topics, tasks, and deadlines for implementation revolving around your promotional calendar.
  • Current analysis of metrics, and recommendations for metrics milestones/tracking
  • Guidance on current social strategies and trends, and ideas to expand your campaign’s reach in the future.
  • Our marketing intensive will conclude with a proposal of things we can implement and execute for you, and recommendations/connections to those in our network as needed (whereas we can manage the project). This intensive is a pre-requisite to Fractional CMO retainer work.

Should moving forward in partnership be of interest to you, please accept the terms of this proposal and pay electronically at the link below. At that time, your private portal will be created with onboarding steps.

Contract

By submitting payment below through this website, you agree to the non-disclosure and confidentiality as outlined in this contract and enter into a legally binding agreement with Art with Alex, LLC DBA Mountain Cane Media.

 

Payment Plan

$1,500.00
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