Take a look at the “Determining Your Content Pillars” lesson on how to use this worksheet.
Not included in the video is an explanation for the Products, Services, and Promos sheet. The idea for this worksheet is to think about promotions that you could offer around each service to incorporate into your content calendar.
For example, as a content creator, I could offer a free brand guide/mood board when signing up for my social media done for you services. This is something I normally create anyway for myself so I am consistent with fonts and colors, and I find many of my clients don’t have this already in one visual space. So because it isn’t any additional work from my normal workflow, I can offer this to my clients as a “Free Gift” and as part of my promotion for this service.
Use this lesson to learn more about “Promotional Calendars”.