Here is a checklist to optimize your social media profiles to the max!
- Profile Picture: Smiling, Facing Camera
- Headline: Benefit Statement
- Cover Photo: Capture Attention, Make Clear What You Do
- Bio: Who you are & who you serve- Include a call to action to book a call (or other lead generation).
- Bio: Stack WINS! (achievements, impressive data/results for clients)
- Bio: Add media (Lead Magnet, Graphics, Case Studies)
- Interests: Join groups your target market would be in
- Recommendations: Get a minimum of 3 solid testimonials
- Education/Experience: Add relevant training, use volunteer positions to bolster gaps in education if necessary
- Skills: Optimize to present yourself as an expert
- Public: Make as many settings public as possible